Title : From “Healthy” claims to scientific credibility: Bridging nutrition science, food technology and consumer communication
Abstract:
In recent years, nutrition-related communication has emerged as a critical factor influencing consumer trust in food, supplement, and wellness products worldwide. While advances in nutrition science and food technology continue at a rapid pace, market messaging often relies on simplified claims that fail to capture the complexity of product composition, bioactivity, and evidence-based health effects. This growing gap between science, technology, and communication presents both reputational and regulatory challenges for producers and practical challenges for nutrition professionals.
This presentation explores how interdisciplinary collaboration between nutrition science, food technology, and quality assessment can enhance the credibility and consistency of nutrition- related messaging. Drawing on professional experience in food technology, dietetics, and herbal science, it highlights common pitfalls in communicating ingredient claims, functional properties, and health-oriented positioning. Special attention is given to the role of precise, evidence-informed language in maintaining consumer trust across diverse international regulatory frameworks.
The presentation also discusses practical approaches for aligning product formulation, scientific substantiation, and communication strategies without compromising scientific accuracy or consumer understanding. Case-based examples illustrate how evidence-informed communication can strengthen brand credibility, support public health objectives, and mitigate regulatory and reputational risk in global markets.
This session will be delivered online, allowing real-time engagement with the international audience. By integrating insights from nutrition science, food technology, and consumer education, the presentation offers actionable strategies for researchers, practitioners, and industry professionals to effectively bridge the gap between scientific evidence and consumer communication.
